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Jennifer L Wilson
Assistant Professor of Instruction, Program Director, Division of Textiles and Apparel
Division of Textiles and ApparelAcademic Program Director for the Division of Textiles and Apparel-
Ph.D. The University of North Carolina at Greensboro - Consumer, Apparel, and Retail Studies
M.A. The University of Texas at Austin - Advertising
B.S. Kansas State University - Apparel DesignDr. Wilson teaches upper and lower division courses in Textiles and Apparel and brings more than fifteen years of apparel industry and academic experience to her classes. Her professional experience ranges from merchandising and media to event planning and retail management within the industry. Dr. Wilson has taught numerous courses spanning the curriculum and strives to convey the many ways that the merchandising and design side of the industry are linked and are dependent upon each other. Drawn to the industry at an early age her interests shaped her academic career and her opportunity to teach in UT's TXA department during her Master's degree coursework inspired her to pursue her Ph.D. within the discipline. Her research centers on consumer behavior, in particular the ways that locally-owned retailers may positively impact downtown revitalization. Dr. Wilson enjoys engaging with local community partners and bringing industry experts into her courses to provide the broadest learning experiences for her students along with supporting them as they develop their interests and talents into rewarding careers in the industry. In her spare time she enjoys running, yoga, traveling and spending time with her husband, two children and their dog.Professional Affiliations:Academy of Marketing Science
American Collegiate Retailing AssociationInternational Textiles and Apparel Association
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Min, S., & Wilson, J.L. (2018). How do fashion designers emerge? An empirical investigation of their entrepreneurial processes. International Journal of Fashion Design, Technology and Education, 1-11.
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Wilson, J. L., & Hodges, N. (October, 2019). What does it mean to shop local? Exploring Perceptions and Experiences of Shoppers and Store Owners in the Context of Downtown Revitalization. International Textiles and Apparel Association, Las Vegas, NV.Wilson, J. L., & Hodges, N. (November, 2018). Locally-Owned Retail Stores and Downtown Revitalization: Investigating the Role of Place Attachment. International Textiles and Apparel Association, Cleveland, OH.
Min, S., Kook, H. & Wilson, J.L., (November, 2018) Exploring Design Factors in Designing Horticultural Garments for Older Adults. International Textiles and Apparel Association Annual Conference, Cleveland, OH.
Wilson, J. L., & Hodges, N. (June, 2018). Locally-Owned Retail Stores and the Chamber of Commerce: Partners in the Process of Downtown Revitalization? American Marketing Association & American Collegiate Retailing Association Triennial Conference, Toronto, Canada.
Wilson, J. L., & Hodges, N. (November, 2017). Locally-Owned Retail Stores and the Revitalized Downtown: An Investigation of the Role of Civic Engagement and Local Capitalism. International Textiles and Apparel Association, St. Petersburg, FL.
Min, S. & Wilson, J.L., (November, 2017) Exploring Entrepreneurial Processes of Emerging Fashion Designers. International Textiles and Apparel Association Annual Conference, St. Petersburg, FL.Wilson, J. L., & Hodges, N. (September, 2017). Politicizing the Retail Environment: Who’s Buying In? Consumer, Apparel and Retail Centennial Research Symposium, Greensboro, NC.
Min, S. & Wilson, J.L. (September, 2017). Roles of Local Fashion Shows in Promoting Emerging Fashion Designers. Consumer, Apparel and Retail Centennial Research Symposium, Greensboro, NC.
Wilson, J. L., & Hodges, N. (March, 2017). A Netnographic Investigation of Craft Beer Consumption and Connoisseurship. American Collegiate Retailing Association Annual Conference, Minneapolis, MN.Wilson, J. L., Konya, T. J., & Hodges, N. (March, 2017). Sustainability and Ethics in Apparel Retailing: A Consumer Call for Consistency. American Collegiate Retailing Association Annual Conference, Minneapolis, MN.
Wilson, J. L., & Watchravesringkan, K. (April, 2016) Modeling Second-Hand Shoppers’ Loyalty Toward Consignment Stores. American Collegiate Retailing Association Annual Conference, Newark, NJ.
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